Dyle
Get Dyle'd In
Location:
United States
Founded:
2024
Team Size:
2
Industry:
e-Commerce, SaaS (Software as a Service), Sales Enablement, Artificial Intelligence (AI), Cybersecurity
Founders:
Oisín O'Sullivan, CEO,
Eugene Sokolov, CTO,
About:
Dyle manages companies SMB Customers, by leveraging product usage insights & generating sales opportunities, to drive Net Revenue Retention, [and] reduce Churn to scale A/M's portfolio Mgt by 5x
Churn rates are 5x higher across SMB Customers vs Enterprise Customers, and Net Revenue Retention is 108% vs 128 % between SMB & Enterprise Customers. The problem is that Account Managers can't manage more than 35 accounts effectively per year, and AM/s need to be managing at least $2M in ARR. A Typical SMB account is worth about $10k in ARR. As a result, AM's need to manage over 200 SMB accounts to break even, and that's not possible.
Dyle takes the hard work out of Account management for Account managers to be able to manage over 200 SMB accounts at scale, by providing product usage insights, generating sales opportunities and owing [owning] these opportunities until they are closed by the Dyle AI agent.
Describe your startup. What is your startup's mission, and what problem are you solving and who are your customers?
Dyle manages companies SMB Customers, by leveraging product usage insights & generating sales opportunities, to drive Net Revenue Retention, [and] reduce Churn to scale A/M's portfolio Mgt by 5x
Churn rates are 5x higher across SMB Customers vs Enterprise Customers, and Net Revenue Retention is 108% vs 128 % between SMB & Enterprise Customers. The problem is that Account Managers can't manage more than 35 accounts effectively per year, and AM/s need to be managing at least $2M in ARR. A Typical SMB account is worth about $10k in ARR. As a result, AM's need to manage over 200 SMB accounts to break even, and that's not possible.
Dyle takes the hard work out of Account management for Account managers to be able to manage over 200 SMB accounts at scale, by providing product usage insights, generating sales opportunities and owing [owning] these opportunities until they are closed by the Dyle AI agent.
Who are the founders, and what sparked the idea for this venture?
Oisin O'Sullivan, CEO of Dyle. Previously, Oisín launched Europe's highest-valued startup, Klarna across Ireland, and he experienced first-hand the challenge Klarna and other companies faced when managing their SMB customers. When conducting his customer discovery, he found that a lot of other businesses had the same problem, in fact some businesses got rid of their SMB customers because it was too difficult to management them effectively.
Eugene Sokolov is a rockstar engineer, and fraternity brother of Oisín's for over 10 years. Eugene has been Head of Engineering at a number of companies, and most recently graduated from Entrepreneurs First Accelerator in London. He has a Masters in Electrical and Electronics and Engineering from Cooper Union
What makes your product or service unique in the market?
Dyle's ability to integrate with a business's product analytics tools to identify Sales Opportunities and communicate with customers about how they are currently using a product, and how they should be using a product based on driving Upselling scenarios.
What milestones have you achieved so far if any, and where do you see your startup in the next 2-5 years?
We have built our MVP
We have built over 7 integrations
We have had advanced meetings with large businesses such as Salesforce, Klarna, Shopify, Hubspot and Dropbox
What defines your company culture, and what type of talent are you looking for?
Diversity & Pedigree - Our team is composed of people from the number 1 best school and companies in their respective countries, that are highly skilled and experienced with an average of 7 years experience each.
Are you currently open to investments or partnerships?
Yes, we are open to partnerships.
How can interested investors, partners, or potential employees get involved or learn more?
We are excited to build a number of Design Partnerships in the following areas:
1. Design Partner has a cohort of SMB/PLG Customers ($5k - $20k size)
2. Popular Product Analytics Tools - Mixpanel, Pendo, Amplitude, Google Analytics, Tableau
3. Sectors - Fintech, Cybersecurity and E-Commerce
At Dyle, We want to conduct a 6-month test-pilot, by facilitating management of 200-500 SMB accounts, with the goal of driving Net Revenue Retention to 115%, Reduce Churn by 9% and drive Portfolio Mgt for A/M's by 5x
What were the best and worst pieces of advice you received as a founder?
Best: Aim higher than your wildest expectations
Worst: NA